There has been an awareness of the global market shift to wireless handheld technology for many years already but manufacturers have tended to produce devices that are more suited to industrial and warehousing applications rather than to the more subtle and specialized needs of the restaurant and fast food industries. It can be argued that there has been a failure to recognise the niche market opportunity that hospitality offers and being new technology, global sales have remained low mainly due to this "overkill" design and prohibitive purchase price. Not the case any longer as JustPoS now brings to Africa the affordable new Widefly model WF43, designed specifically to bust queues in a busy fast food chain and improve the dining experience in an upmarket restaurant.